My Lego Network (2007)

My LEGO Network (or MLN for short) was a Flash and ASP.NET-based social networking site built specifically for children by the LEGO Group. It integrates standard social networking with a gaming function, where players can advance through the Ranks and exchange virtual prizes. The game also allows interactions with other players and computer-controlled Networkers through pre-written mail messages and integrates with the showcasing systems of LEGO.com.